There are a number of people involved in the copywriting industry whom feel that SEO copywriting doesn’t “Exist”. That you simply cannot write for both sales and for search engines. If you talk to them about search engine optimization being meshed with copywriting in order to hit on certain keywords, they’ll turn up their nose at you.
You might even be told that you are chasing two rabbit and you will inevitably lose both of them that way. That kind of talk is what leads people down the wrong path and causes problems with getting site pages indexed.
Yes, it is quite possible to write content that appeals to both the user and the search engines. If you are not writing from an SEO copywriting standpoint, then you will indeed end up at one end of the spectrum or the other. Unreadable content for the search engines or content geared toward driving sales. You have to find the happy medium between the two. It is ludicrous to think that you can’t combine them.
The modern search engine specifically indexes quality content. As we move toward a better hold of contextual search and the semantic web that quality content that is optimized for both users and search engines is going to be increasingly important. The companies that lost their listings in the Google May Day update is proof that poor content will harm your ranking over time. Quality SEO copywriting can stop that from happening
SEO Copywriting will help you bring together the two concepts, where content written to sell someone on something can meet and weave into content design to draw the attention of the search engines. Because it all fits together in context with relevant themed words, the search engines will identify that relevant copy and give it a higher quality score in its indexing of the copy. And it can all be done without stuffing keywords into the body of the text in homes of a better rank.
Those search engines like Google are going to recognize the content on your site not by the keywords alone, and not by the content along, but by the context in which it all comes together within the body of your content. SEO Copywriting will help you legitimately connect your customers and the search engines so that everyone benefits. The search engines see more relevant content, the user gets the content they need more readily in searches and your site gets better listings and quality scores based on the content you?re giving out.
Because your keywords will fit seamless with the rest of the content, they will be extremely simple to read and will feel like a natural part of the sales copy that you have put together. Whether you are putting that copy together for an article, a blog post, your website or some other piece of content – SEO copywriting can do a lot to position your site for success.
Anyone who boasts that you cannot write for both users and search engines clearly hasn’t made the transformation to a modern copywriter. Seek out someone with the skill to do both in SEO copywriting, and leave the old styles well behind you.
Don’t leave your conversions and the fate of your website copywriting to just anyone. Make sure you do your research and invest in the website copywriter that’s going to create truly relevant and targeted content for your online presence.